Are you a local Winnipeg business that has a website that is suffering from lack of local traffic and lack of customers? Well then maybe what you need is a great local Winnipeg SEO Company to help you get to the top of Google and bring you more business!
Below are a few great local SEO tips, but first, a little more about search engine optimization:
What is SEO?
SEO stands for search engine optimization, which in short means making websites more Google friendly so that they show up at the top of the search results. What is really means though is making businesses more visible online. Whether that be through the search engines, social media networks, guest posts on relevant blogs – it all comes together and results in targeted and qualified traffic to your website.
Why do I need SEO?
A lot of businesses think that they don’t need SEO and that is just wrong. Why is it wrong? Because 67% of people don’t click outside of the top 5 places on a Google search. Even crazier than that is that less than 2% of users will click past the first page. That means that if you are not showing up on the first page, no one is seeing your beautiful website!
How does SEO work?
SEO consists of two phases. The first phase is one in which an existing website needs to be optimized and restructured, so that search engine algorithms can recognize it as relevant and understand that it should be ranked for certain terms. The second phase is a more gradual process in which a site is recognized as relevant for the terms one wishes to rank for. This consists of various offpage activity including building links, gaining social signals and driving traffic to your site. Combined, these activities boost up a websites authority, power and trust making it more rankable overtime.
How long does SEO take?
This really depends on the site needed to be boosted, the competition level of the market and what the current state of links are. However, it usually takes anywhere from 3-9 months to see desired results – depending on how aggressive the campaign is. Patience is the name of the game when it comes to SEO. There are no instantaneous results, but when done right, SEO has tremendous long term effects on ROI.
How much does SEO cost?
Like the above answer, this really depends on a lot of variables. But know that if you want it done right, you must pay for it. The days of building thousands of spammy links for $10 are over (Thank God!), which means that it now takes a lot more time and resources to do it properly. If you don’t want your site to get hurt and sustain the Google algorithms, you must be willing to invest in the process.
Why SEO over PPC?
A lot of people choose to go with PPC over SEO because you can get instant results, but I think that SEO is a much better investment. First of all, more people click on organic results than on the Google ads, either due to having AdBlockers installed or just being skeptical of advertisement. Second, SEO results last. The moment you stop paying for PPC, your rankings disappear! A properly optimized website will continue to rank for years to come.
If you are a local business that needs better SEO, start with following Google's My Business local guidelines. The most important things to remember are filling out your profiles completely, keeping your NAP (Name, Address and Phone #) consistent throughout your website, Google business page and local citations, and finally building high quality backlinks from authoritative local websites.
If you need help from Winnipeg's best SEO company, then get in touch with More Hot Leads today at (204) 480-6922.